Monday, October 15, 2007

Ads that make you go WTF...

The ‘WTF’ award for advertising excellence.

Advertisements are usually what we always end up watching on TV... So what better category to start these awards with? It has always amazed me that companies that can afford to pay obscene money for the air-time are not willing to pay a fraction of that for something creative? Especially the pan masala ads! Never seen a good one! Even otherwise, there's a huge list of ads that make you go WTF! Oye Bubblyy, Pepsi TV (Pepsi), Fair n Lovely, Harpic, Swagat Baniyan... the list is endless. And, they never stop!

So, we try and rate them here and vote for the worst, the one that offends your senses, sensitivities, sensibilities, sanity, intellect...

Category : Automobiles
(Bikes)

1) Yamaha Alba:
Hot babe sees dude riding a Yam. Sighs deeply (almost climaxing) while thumbing for a lift. Dude doesn’t care and rides on. Hot babe goes on to get the bike tattooed on her back! Thumbs dude again for a lift while turning around. Dude stops and says, “The new Yamaha Alba”. Hot babe retorts, “I’ve got it too”, and turns around. The two ride away…

2) Yamaha Gladiator:
Babe with a gang of boys in a club. Loser dude (the kinda guy who would be perfect for the MLTR crib song, “I’m not an actor, I’m not a star”) is smitten by girl. Takes out a can (mind you – a single can) of paint and does a graffiti of babe’s face on the wall. Babe smiles, kinda bites lower lip… Stud with girl defaces the painting. Loser dude sprays paint on stud’s shirt, grabs babe’s hand, and runs for it. Cut to loser dude and babe locking themselves is a shed of sorts and the gang of boys beating down the door. Loser dude then gets a bright one and proceeds to do another graffiti, this time a bike. Bike comes to life, Loser dude and babe smash wall and ride away!

3) Hero Honda CD Deluxe:
Architect boy gets call letter from an American company. Gets on his ‘deluxe’ to mail his Visa application. Just before mailing it, he asks himself, “America mein aisa kya hai jo India mai nahi hai?’ Realization hits him and he tears the application into pieces, litters, and rides away (now you know why we love it in India!). The catchline goes something like, “India ka naya deluxe bike aur seat pe naya Indian!”

So, cast your votes, on the left of your screen. And vote for the ad that really makes you go WTF! Send in categories and nominations using the comments section!

7 comments:

The Walker said...

You have to make up your mind, Hyacinths... The choices are simple...

1) Tattooing a pansy-looking bike on your back for a lift...

2) Letting go of an opportunity in the US to stay back in India and litter...

3) Magically creating a bike with a can of paint (should've been the paint can's ad... hmmm...)

So, what's it gonna be?

Anonymous said...

Respect!

And my vote goes to all three, but the one that tops the list is the painting the bike with that can of paint.

Its quite strange how the letters pop up when he sprays the paint from the can.

PRATS!

The Walker said...

Well Prats, anything is possible! Last I checked, all three are neck and neck!

The reason I put up this poll is because I had difficulty in figring out which was more stupid... It now seems they all are! Is this the death of creativity?

Anonymous said...

LOL
I can't decide... Honest! Therefore I abstain. However, I hope the Yamaha guys read what you have to say about their ads. Good one Walker. I'm still laughing :))

bindu said...

I say the spray can gets it. The other two are dumb , but this one is downright senseless......... makes me wonder who came up with the idea.

Anonymous said...

all three ads are not watching again.

Anonymous said...

From where did you get the patience to check out these ads and then write about them ;)
no offence ....and please keep writing