Monday, April 19, 2010

The Imprudent Generation…

Thinking – such a waste of time! This has become the catch-word that Hero Honda banked on to revive the fortunes of the new CBZ – the CBZ Xtreme.

Kajol: Yeh sochne-wochne ka kaam mujhse nahi hota. Shukar hai is ghar mei koi toh intelligent hai!

Ajay: Thank you Jaanu.

Kajol: Mai tumhari nahi, humaare Whirlpool (AC or Fridge… I forget which) ki baat kar rahi hoon.

Loose translation – K: Can’t seem to get myself to think. Thankfully, there’s someone intelligent at home

A: Thanks babes.

K: Not you. I’m talking about the (random) Whirlpool (thingie) This is the latest advertisement for (random) Whirlpool product-line.

The new and disturbing trend in the ad industry – Moronizing the consumer.

I was a kid when advertisements were more focused on educating the customers (Dabur, Nirma, Melodie, etc.). Then the advertisements moved on to entertaining the customer. It used to be difficult, but I could still see some connect. I was even okay when it was just the old-school ‘demeaning the consumer’ trend. “You there… yeah you, the fugly dark babe/dude… improve your self-esteem with this fairness product” type of advertisements. Or, the “hey assface, get laid with this deo” kind of placement worked too…

But admitting that no carbon-based life form in your household has an IQ more than a random appliance is below the belt. Though the actors definitely look the part and obviously have no qualms admitting the fact, I take offence. As a Homo Sapien, that is. It is strangely, but surely comforting that you command the brown/white appliances at home. After a hard day’s work there is nothing more comforting than coming back home and relaxing, assured in the knowledge that your gadgets, fixtures, and appliances will obey your every command. They cool your room, chill your drink, heat your meal, play your music and all that.

I’d hate to be one of the people who can’t do that. Is that why they dispense all the pent-up aggression at work? Because their IQ is lower than an inanimate household item?


Ananta Das said...

I completely agree with you on what you said about Ms. Mimi Sen. Look at her blog what an asshole she is.

Anonymous said...

Totally, I’m a sucker for it, fascinating and well-founded thoughts. You need to publish more fascinating content in your.

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Paradox Philic said...
This comment has been removed by the author.
Paradox Philic said...

Well.. I work in the advertising research industry and I have got to say, this is an interesting take on how advertising has changed (didnt want to say evolved!) over the years.

I hope you keep writing cos I am going to come back for more :)

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